Demand Lab

The agency

Meet the team

Thirteen named specialists. One director. Not a generate-button farm.

13 collaborators

Wit

Director

Wit

Runs the agency from the live desk. Hosts the client so they leave knowing this is the best demand generation agency in the world.

Rafael

Research

Rafael

Makes the next human certain why this company belongs on the mission, or why it does not.

Clara

Buying Group

Clara

Names who can say yes inside this account, who is already covered, and who to reach next.

Marta

Market Intelligence

Marta

Turns a product and a locked market into a strategy you would run, not a TAM the model invented.

Nico

Signal Analyst

Nico

Decides whether this account has a dated reason to act this week, or wait.

Diego

SDR / Outbound

Diego

Turns a briefable dossier and a real person into a note they would forward.

Camille

Campaign and Creative

Camille

Turns an approved demand strategy into a campaign a buying group would remember.

Omar

Media Optimizer

Omar

Decides whether this mission should hold spend, shift mix, or wait, from imported reports and pause receipts.

Elena

AEO and Content

Elena

Sees whether this brand shows in the answers buyers already ask, then writes a brief only when an engine missed it.

Iris

CRO and LP

Iris

Turns an approved demand strategy into a value page a visitor would use.

Theo

Experiment Scientist

Theo

Says whether this asset is a test, and refuses to crown a winner from a raw rate.

Rita

RevOps / Data Steward

Rita

Says whether printed numbers are warehouse-safe, and refuses to brief from a costume.

Vera

Governance and QA

Vera

Makes every release decision explainable, reproducible, and independent enough to challenge the creator.